Renaming Your Slug
Module: ChemIQ For: Admin
Renaming your portal slug isn't a typo correction — it's a policy decision. Before your slug activates, a rename is reversible. After activation, the old slug is permanently reserved to your company and serves a redirect to your new URL indefinitely.
This page covers both states, the verbatim warning Tellus shows you before an activated rename, and the real-world reason this rule exists.
Where to Rename
- Open ChemIQ from the main navigation
- Go to Public SDS Portal
- In the Portal Config panel, click the
Editbutton next to your slug - Enter the new slug — the same character rules and reserved-word checks apply (see Claiming Your Slug)
- Click
Save slug
What happens next depends on whether your current slug has activated.
Pre-Activation Rename (Soft)
If your slug has not yet activated — meaning no product has been public for 7 consecutive days — a rename is a clean swap:
| What happens | Outcome |
|---|---|
| The new slug is reserved to your company | New URLs go live immediately |
| The old slug is released back to the namespace | Another company could claim it tomorrow |
| No redirect is created | The old URL stops resolving as soon as the change saves |
This is the safe window. Use it for typo corrections, second-thought brand decisions, or test-environment cleanup before going to production.
You'll see a confirmation dialog explaining that the old slug is being released and any in-progress draft URLs you've shared will stop working — but there's no permanent-redirect warning, because no permanent redirect is needed.
Post-Activation Rename (Permanent)
Once any product under your slug has been public for 7 consecutive days, your slug is permanently reserved to your company. From that point forward, every rename creates a permanent 301 HTTP redirect from the old slug to the new slug, and the old slug can never be reassigned to any other company.
Tellus surfaces this with a warning dialog you cannot dismiss without reading. The exact copy you'll see (this is the OSHA-driven language signed off by Tellus's EHS expert review):
This slug is permanently reserved.
You've published SDSs at
sds.tellusehs.com/{old_slug}/.... QR codes printed on drums, totes, and secondary containers may have been distributed to your customers and worksites. Workers may scan those codes for years.You can rename your portal to a new slug. The old slug will redirect to your new URLs indefinitely so existing labels keep working. The old slug cannot be reassigned to another company — ever.
This is an OSHA-driven safety decision under 29 CFR 1910.1200(g). It is not configurable.
[Continue rename] [Cancel]
If you click Continue rename, the change saves immediately. Both the company-portal slug and any per-product slugs that have activated under it are preserved in a redirect map maintained by Tellus indefinitely.
Why This Matters
The rule sounds heavy-handed until you walk through the timeline of a real chemical container.
Picture Day 0: you publish SDSs and print QR-coded GHS labels on a batch of solvent drums. Those drums ship to a customer warehouse, get partially used, sit on a shelf, get moved to a secondary container, get re-labeled by hand, and eventually get scanned by a worker during a spill in Year 4.
If Tellus had recycled your old slug to a different company in Year 1, that worker would land on the wrong SDS — wrong product, wrong hazard data, wrong first aid. Under OSHA, that's not just an availability failure (1910.1200(g)(8)) — it's an affirmative misinformation event under (g)(1), (h)(2)(iii), and (f)(11). Workers act on the wrong information. Citations follow. So does tort liability.
The permanent-redirect rule exists to make that timeline impossible.
Concrete Implications for You
| If you've... | Then a rename means... |
|---|---|
| Printed GHS labels with the old slug | Those labels keep scanning correctly forever. The QR resolves through the redirect to the new URL. |
| Shipped containers to customers with the old URL on the packing slip | Customer scans still work — they just land on the new canonical URL. |
| Linked your old portal URL from your company website footer | Visitors still land on the catalog. Update the footer link at your leisure; nothing breaks if you forget. |
| Embedded the old URL in contracts or master service agreements | The redirect handles it. Update on the next contract renewal cycle, not urgently. |
| Were planning to free up the old slug for someone else | You can't. The old slug is yours forever; it cannot be reassigned to another company. |
The redirect is permanent and recursive — if you rename again a year from now, the original slug still resolves through the chain to your latest current URL.
Product Slugs Follow the Same Rule
The 7-day activation and permanent-redirect rules apply to per-product slugs within your catalog too. A product's slug is locked the same way once it has been public for 7 consecutive days. After that, renaming a product slug creates a permanent in-portal redirect from the old product URL to the new one — and the old product slug can never be reused by another product in your catalog.
This matters mostly for power users who rename products in their catalog. If you uploaded a product as acetone and later split it into acetone-67-64-1 and acetone-tech-grade, the original acetone URL would redirect to whichever product inherited the rename — and the slug stays out of circulation for any future product.
Practical Guidance
A few patterns that work:
- Sandbox first. If you're not sure about your slug, claim it in the development environment at
dev.tellusehs.comand stress-test the URL by sharing it with one or two customers. Find typos there, not in production. - Rename early or not at all. If you spot a mistake, rename within the first 7 days — that's the only free window. If you miss it, rename only if the new slug is genuinely better; don't churn for cosmetic reasons.
- Don't rename for company name changes. Tellus does not auto-update your slug when you change your legal company name (
Acme Chemicals Inc.toAcme Industries LLC). Customers may have your old URL in their systems; the redirect path is more disruptive than just keeping the original slug. - If you rename after activation, update your internal docs. Pin the new URL in your internal HazCom plan, sales playbook, and customer-onboarding emails. The old URL will keep working forever, but consistency reduces confusion.
Permissions
| Role | Can rename the slug |
|---|---|
| Admin | ✓ |
| Manager | — |
| Program Coordinator | — |
| Employee | — |
Related
- Claiming Your Slug — How to pick your slug the first time
- Public SDS Portal — Overall feature overview
- Publishing a Product — How the 7-day activation clock starts
- Visiting Your Portal — Verify the new URL after a rename